Which of the following is LEAST likely to be of growing importance in marketing in the near future?
A) mobile marketing
B) corporate citizenship
C) big data
D) a selling orientation
E) user-generated content

Question

Quizplus · Accepted Answer

The other options (A, B, C, and E) are all current trends that are expected to become even more important in marketing in the near future. However, a selling orientation (which prioritizes sales over building relationships with customers) is becoming less effective in today's market where customers are more informed and have access to a variety of options. Therefore, it is least likely to be of growing importance in marketing in the near future.

Which of the Following Is LEAST Likely to Be of Growing