Camille was standing in the checkout line at her neighborhood grocery last night when she saw a display of Hostess Twinkies. She remembered how much she had enjoyed Twinkies as a child, and she knew she just had to buy a package of Twinkies, even though it was not on her shopping list. For Camille, Twinkies are an example of a(n) ________.
A) unsought product
B) impulse product
C) staple
D) emergency product
E) MRO product

Question

Quizplus · Accepted Answer

Camille's decision to buy the Twinkies was not pre-meditated or planned, but rather a sudden impulse purchase. Therefore, Twinkies are an example of an impulse product.

Camille Was Standing in the Checkout Line at Her Neighborhood