Question 1

An Internet company helps other online businesses with handling distribution bottlenecks, including managing tariffs and exchange rates for international shipping. This company provides a(n) ________.

Accepted Answer

The company provides a specialized service that helps other online businesses manage distribution bottlenecks and handle international shipping issues, such as managing tariffs and exchange rates. It does not provide a component service, processed product, MRO product, or unsought product.

Question 2

The vehicle jack and other hand tools carried by a truck driver in case of a flat tire are examples of which type of business product?

Accepted Answer

The answer of The vehicle jack and other hand tools...

Question 3

The purchase of a shopping product typically involves habitual consumer decision making.

Accepted Answer

The purchase of a shopping product usually involves more careful consideration and comparison shopping because these items are more expensive and bought less frequently than convenience products.

Question 4

Explain the difference between durable and nondurable goods. Give an example of each.

Accepted Answer

The answer of Explain the difference between durable and nondurable...

Question 5

How are processed materials different from raw materials?

Accepted Answer

The answer of How are processed materials different from raw...

Question 6

Explain impulse products. Identify two challenges marketers may have regarding impulse products.

Accepted Answer

The answer of Explain impulse products. Identify two challenges marketers...

Question 7

Nondurable goods are more likely than durable goods to be purchased under conditions of high involvement.

Accepted Answer

Nondurable goods are items that are intended to be consumed or used up relatively quickly, such as food, toiletries, or cleaning supplies. These types of products are usually purchased under conditions of low involvement, where the decision to buy is made quickly and with little thought or consideration. In contrast, durable goods are items that are designed to last for an extended period of time, such as cars, appliances, or furniture. These types of products are often purchased under conditions of high involvement, where the decision to buy is more complex and involves a greater level of consideration and evaluation.

Question 8

At a retail store, the display racks on which clothes are hung, the shelving, and the cash registers are all examples of ________.

Accepted Answer

The display racks, shelving, and cash registers are all examples of accessory equipment, which are items that support the main products or services being sold.

Question 9

The purchase of a specialty product typically involves extended problem solving for the consumer.

Accepted Answer

Specialty products usually require more research, evaluation, and decision-making on the part of consumers, which makes them involved in extended problem solving.

Question 10

Marketers classify products based on where and how consumers buy the products.

Accepted Answer

Marketers often use the classification of products based on consumer buying behavior, which include convenience products, shopping products, specialty products, and unsought products. This classification is based on how consumers perceive and purchase the product.

Question 11

Explain why the price and perhaps the quality of an emergency product may not be an issue at the time of purchase.

Accepted Answer

The answer of Explain why the price and perhaps the...

Question 12

Marissa was driving from the airport to an interview for a prestigious position at a large marketing firm. She needed to rely on navigation directions from her smartphone, but her smartphone battery was low and she did not have a charger cable. She was pleased to see a convenience store down the road and went there to purchase a new charger cable for her smartphone. For Marissa, the charger cable is an example of a(n) ________.

Accepted Answer

The charger cable is an example of an emergency product because it was a last minute purchase that was necessary for Marissa to fulfill her immediate need of using her smartphone for navigation to her important job interview.

Question 13

Compare and contrast the three types of convenience products.

Accepted Answer

The answer of Compare and contrast the three types of...

Question 14

The B2B product category of specialized services represent services that are essential to the operation of an organization but not part of the production of a product.

Accepted Answer

Specialized services such as legal, accounting, and IT support are necessary for the functioning of a business but do not directly contribute to the production of a product.

Question 15

In business-to-business products, what is the difference between capital equipment and accessory equipment?

Accepted Answer

The answer of In business-to-business products, what is the difference...

Question 16

Explain why consumers may not "sweat the details" when they choose among nondurable goods but have a higher level of involvement when they choose among durable goods.

Accepted Answer

The answer of Explain why consumers may not "sweat the...

Question 17

For an amusement park, concession food stands and the amusement rides themselves are examples of ________.

Accepted Answer

The answer of For an amusement park, concession food stands...

Question 18

Camille was standing in the checkout line at her neighborhood grocery last night when she saw a display of Hostess Twinkies. She remembered how much she had enjoyed Twinkies as a child, and she knew she just had to buy a package of Twinkies, even though it was not on her shopping list. For Camille, Twinkies are an example of a(n) ________.

Accepted Answer

Camille's decision to buy the Twinkies was not pre-meditated or planned, but rather a sudden impulse purchase. Therefore, Twinkies are an example of an impulse product.

Question 19

Tony wanted to buy a pair of binoculars, but not just any brand. He wanted to buy a pair of Steiner Nighthunters, just like the pair he had learned about in his newest copy of Peter's Hunt Magazine. He had to visit five different sporting goods stores before he found this brand. For Tony, the Steiner Nighthunter is an example of a(n) ________.

Accepted Answer

Tony is specifically looking for a certain brand and model of binoculars, which indicates a high level of product involvement and a preference for a particular brand. These characteristics align with the definition of a specialty product.

Question 20

According to the Federal Trade Commission, a product may be called new for only ________.

Accepted Answer

According to the Federal Trade Commission (FTC), a product may be labeled as "new" for up to six months after its introduction to the market.

Quiz 8: Product I: Innovation and New Product Development