
Marissa arrived early for her job interview. She was very excited about the opportunity to interview for a prestigious position. As she got out of the car, she got a run in her pantyhose. She was pleased to see a convenience store down the road and went there to purchase a replacement pair of pantyhose. For Marissa, the pantyhose is an example of a(n) ________.
A) unsought product
B) impulse product
C) staple
D) emergency product
E) MRO product
Correct Answer:
Verified
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A) staple
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