Question 1

Marissa arrived early for her job interview. She was very excited about the opportunity to interview for a prestigious position. As she got out of the car, she got a run in her pantyhose. She was pleased to see a convenience store down the road and went there to purchase a replacement pair of pantyhose. For Marissa, the pantyhose is an example of a(n) ________.

Accepted Answer

The pantyhose is an example of an emergency product, as Marissa needed it immediately to fix a problem (the run in her pantyhose) before going to her job interview.

Question 2

The purchase of a specialty product typically involves extended problem solving for the consumer.

Accepted Answer

Specialty products are often expensive, difficult to find, and may require more research or evaluation before purchase. Therefore, the purchase of a specialty product typically involves extended problem solving for the consumer.

Question 3

Tony wanted to buy a pair of binoculars, but not just any brand. He wanted to buy a pair of Steiner Nighthunters, just like the pair he had learned about in his newest copy of Peter's Hunt Magazine. He had to visit five different sporting goods stores before he found this brand. For Tony, the Steiner Nighthunter is an example of a(n) ________.

Accepted Answer

The Steiner Nighthunter binoculars are a specialty product because they are not commonly found in most sporting goods stores and require effort to search for a specific brand.

Question 4

Marketers classify products based on where and how consumers buy the products.

Accepted Answer

Marketers use various criteria to classify products, including consumer behavior patterns such as how and where the products are purchased. This helps marketers to target specific groups of consumers and develop appropriate marketing strategies for their products.

Question 5

Explain why the price and perhaps the quality of an emergency product may not be an issue at the time of purchase.

Accepted Answer

The answer of Explain why the price and perhaps the...

Question 6

At a retail store, the display racks on which clothes are hung, the shelving, and the cash registers are all examples of ________.

Accepted Answer

The display racks, shelving, and cash registers are all examples of accessory equipment, which are used to enhance and complement the main equipment or machinery used in a retail store. Shopping products are the goods or products that customers purchase, while capital equipment refers to the machinery or large equipment used in manufacturing or production. Component parts are smaller pieces that make up a larger product, and MRO products are maintenance, repair, and operating supplies used for upkeep and maintenance.

Question 7

How are processed materials different from raw materials?

Accepted Answer

The answer of How are processed materials different from raw...

Question 8

The vehicle jack and other hand tools carried by a truck driver in case of a flat tire are examples of which type of business product?

Accepted Answer

The answer of The vehicle jack and other hand tools...

Question 9

The purchase of a shopping product typically involves habitual consumer decision making.

Accepted Answer

The purchase of a shopping product usually involves more careful consideration and comparison shopping because these items are more expensive and bought less frequently than convenience products.

Question 10

Explain why consumers may not "sweat the details" when they choose among nondurable goods but have a higher level of involvement when they choose among durable goods.

Accepted Answer

The answer of Explain why consumers may not "sweat the...

Question 11

An Internet company helps other online businesses with handling distribution bottlenecks, including managing tariffs and exchange rates for international shipping. This company provides a(n) ________.

Accepted Answer

The company provides a specialized service for managing distribution bottlenecks, which helps online businesses with their international shipping tariffs and exchange rates.

Question 12

Some business customers purchase specialized services that are essential to the operation of an organization but not part of the production of a product.

Accepted Answer

Business customers often purchase specialized services such as IT support, accounting, legal consulting, and human resources which are essential to the operation of an organization but not directly related to the production of a product.

Question 13

Nondurable goods are more likely than durable goods to be purchased under conditions of high involvement.

Accepted Answer

Nondurable goods are typically low-involvement purchases, such as groceries, toiletries, and household cleaning products. Durable goods are more likely to be high-involvement purchases, such as cars, appliances, and furniture, because they are more expensive and typically have a longer lifespan.

Question 14

For an amusement park, concession food stands and the amusement rides themselves are examples of ________.

Accepted Answer

The answer of For an amusement park, concession food stands...

Question 15

Camille was standing in the checkout line at her neighborhood grocery last night when she saw a display of Hostess Twinkies. She remembered how much she had enjoyed Twinkies as a child, and she knew she just had to buy a package of Twinkies, even though it was not on her shopping list. For Camille, Twinkies are an example of a(n) ________.

Accepted Answer

Camille's decision to buy Twinkies was not planned or anticipated, indicating that it was an impulse purchase.

Question 16

Explain impulse products. Identify two challenges marketers may have regarding impulse products.

Accepted Answer

The answer of Explain impulse products. Identify two challenges marketers...

Question 17

The Federal Trade Commission says that a product may be called new for only ________.

Accepted Answer

The Federal Trade Commission allows a product to be marketed as "new" for a period of six months.

Question 18

In business-to-business products, what is the difference between capital equipment and accessory equipment?

Accepted Answer

The answer of In business-to-business products, what is the difference...

Question 19

Explain durable and nondurable goods. Give an example of each.

Accepted Answer

The answer of Explain durable and nondurable goods. Give an...

Question 20

Compare and contrast the three types of convenience products.

Accepted Answer

The answer of Compare and contrast the three types of...

Quiz 8: Product I: Innovation and New Product Development