Nondurable goods are more likely than durable goods to be purchased under conditions of high involvement.

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Nondurable goods are items that are intended to be consumed or used up relatively quickly, such as food, toiletries, or cleaning supplies. These types of products are usually purchased under conditions of low involvement, where the decision to buy is made quickly and with little thought or consideration. In contrast, durable goods are items that are designed to last for an extended period of time, such as cars, appliances, or furniture. These types of products are often purchased under conditions of high involvement, where the decision to buy is more complex and involves a greater level of consideration and evaluation.

Nondurable Goods Are More Likely Than Durable Goods to Be