The group of American consumers born after 1994 is often called ________.
A) Millennials
B) Generation Y
C) Generation X
D) baby busters
E) Generation Z
Correct Answer:
Verified
Q3: Why do marketers segment the market and
Q6: Marketers often use generational marketing because members
Q7: Which of the following best describes the
Q11: Marketers must balance the _ of mass
Q12: Explain the major steps in the target
Q13: The direct cause of market fragmentation is
Q14: People's diverse interests and backgrounds divide them
Q17: Which of the following is NOT an
Q18: Age, gender, place of residence, and income
Q19: A mass marketing approach involves more advertising
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