Age, gender, place of residence, and income are all examples of ________.
A) segmentation variables
B) positioning strategies
C) market fragment strategies
D) psychographics
E) targeting strategies

Question

Quizplus · Accepted Answer

Age, gender, place of residence, and income are all segmentation variables that are used to divide a larger market into smaller, more targeted groups. By understanding these demographic characteristics, marketers can create specific marketing strategies and messages that resonate with their target audience.

Age, Gender, Place of Residence, and Income Are All Examples