The group of American consumers born between 1979 and 1994 is often called ________.
A) the baby bust
B) the leading edge
C) Generation Y
D) tweens
E) Generation X

Question

Quizplus · Accepted Answer

Generation Y, also known as Millennials, is the group of American consumers born between 1979 and 1994. The other options are not applicable to this age group. Baby bust refers to a decline in the birth rate after the baby boom of the 1950s and 1960s. Leading edge refers to the first group of people to adopt a new product or trend. Tweens typically refer to children between the ages of 8 and 12. Generation X refers to the group of American consumers born between 1965 and 1978.

The Group of American Consumers Born Between 1979 and 1994