Some cellular providers are signing deals with business partners wanting to market products based on specific phone users' locations and calling habits. These cellular providers are participating in a new trend called ________.
A) telemarketing
B) data warehousing
C) reality mining
D) virtual mining
E) prediction marketing

Question

Quizplus · Accepted Answer

Reality mining involves analyzing data collected from personal devices such as cellphones to gain insight into human behavior and interactions. This includes location data and calling habits which can be used by business partners for targeted marketing. Data warehousing is the process of collecting and storing large amounts of data for analysis, but it does not necessarily involve the analysis of personal device data. Telemarketing and prediction marketing may involve targeted advertising, but they do not specifically involve the analysis of personal device data. Virtual mining is not a recognized term in this context.

Some Cellular Providers Are Signing Deals with Business Partners Wanting