Through a process of ________, a company can identify a social media platform user's attitude toward a brand.
A) data warehousing
B) sentiment analysis
C) search engine optimization
D) predictive analytics
E) reality mining

Question

Quizplus · Accepted Answer

Sentiment analysis is the process of analyzing social media posts, comments, or reviews to determine the sentiment or attitude of the user towards a brand, product, or service. It uses natural language processing and machine learning techniques to identify positive, negative, or neutral opinions expressed in the user-generated content. This information is useful for companies to understand how their brand is perceived and to tailor their marketing strategies accordingly. Data warehousing, search engine optimization, predictive analytics, and reality mining are all useful techniques in data analysis but not specifically related to sentiment analysis.

Through a Process of ________, a Company Can Identify a Social