To take advantage of the massive amount of data now available, a sophisticated analysis technique called ________ is becoming a priority for many firms.
A) data mining
B) prospecting
C) cold calling
D) data warehousing
E) data tallying

Question

Quizplus · Accepted Answer

Data mining is the technique of analyzing and extracting useful information from large amounts of data. With the abundance of data available today, many companies are investing in data mining to gain insights that can help them make better business decisions. Prospecting and cold calling are sales techniques, while data warehousing and data tallying are related to data management but not specifically geared towards analysis.

To Take Advantage of the Massive Amount of Data Now