The gap between good buzz and bad buzz is referred to as ________.
A)groundswell
B)viral marketing
C)evangelist marketing
D)brand polarization
E)the magnifying effect

Question

Quizplus · Accepted Answer

Brand polarization refers to the extent to which a brand is perceived positively or negatively by consumers. The gap between good and bad buzz can lead to brand polarization where consumers either have very positive or very negative opinions about the brand.

The Gap Between Good Buzz and Bad Buzz Is Referred