A producer of beverages and snack foods wants to market its products to the 14-to-22-year-old demographic, providing incentives to respond instantly to time-sensitive offers. Which of the following forms of direct marketing would this producer most likely choose?

Question

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The 14-to-22-year-old demographic is more likely to use mobile devices and respond to time-sensitive offers through mobile commerce (m-commerce). This form of direct marketing allows for instant responses and quick purchases through smartphones or other mobile devices. Direct-response TV and catalog marketing may not be as effective for this demographic, as they tend to consume media through digital channels. Telemarketing and direct mail may also be less effective due to their intrusive nature and lower response rates among younger consumers.

A Producer of Beverages and Snack Foods Wants to Market