Four characteristics are used to differentiate services from goods. Which of the following is NOT one of those characteristics?
A) intangibility
B) perishability
C) variability
D) personalization
E) inseparability

Question

Quizplus · Accepted Answer

Personalization is actually a characteristic of services, so it is not the correct answer. The correct characteristics that differentiate services from goods are intangibility, perishability, variability, and inseparability.

Four Characteristics Are Used to Differentiate Services from Goods