A Colorado ski resort opens its mountain ski trails during the summer months for the recreational enjoyment of mountain bike riders. The resort is doing which of the following?
A) using disintermediation
B) using total quality management (TQM)
C) using capacity management
D) maintaining the core service
E) using gap analysis

Question

Quizplus · Accepted Answer

The resort is using capacity management by utilizing their existing infrastructure (mountain ski trails) during the summer months for a different recreational purpose (mountain biking) to generate additional revenue and maximize capacity utilization. The other options are not relevant to the scenario described.

A Colorado Ski Resort Opens Its Mountain Ski Trails During