An advertisement for the Blue Ridge Parkway (a highway) that runs from the Shenandoah Valley to the Smokey Mountains describes the highway as a "trip back in time." This is an example of ________.
A) idea marketing
B) place marketing
C) social marketing
D) services marketing
E) the market fulfillment approach

Question

Quizplus · Accepted Answer

The advertisement is promoting a specific place (the Blue Ridge Parkway) and positioning it as a "trip back in time," which is an example of place marketing.

An Advertisement for the Blue Ridge Parkway (A Highway) That