Functions provided by channel intermediaries that make the purchase process easier for customers and manufacturers are referred to as ________ functions.
A)distributing
B)facilitating
C)management
D)marketing
E)wholesaling

Question

Quizplus · Accepted Answer

Facilitating functions are those functions performed by intermediaries that make it easier for manufacturers to sell their products and for customers to purchase them. These functions include things like transportation, storage, financing, and risk-taking.

Functions Provided by Channel Intermediaries That Make the Purchase Process