Which of the following is the term for the firms and individuals who help move a product to the consumer or the business user?
A)third-party logistics providers
B)channel leaders
C)channel intermediaries
D)enterprise resource planners
E)strategic allies

Question

Quizplus · Accepted Answer

Channel intermediaries are the firms and individuals who help move a product to the consumer or the business user. Third-party logistics providers, also known as 3PLs, are a type of channel intermediary that specifically focuses on transportation and logistics. Channel leaders are the dominant firms in a distribution channel, but not necessarily intermediaries themselves. Enterprise resource planners are software systems used for managing a company's resources. Strategic allies are partners who work together to achieve a common goal, but they may not necessarily be channel intermediaries.

Which of the Following Is the Term for the Firms