Channel members can help producers by identifying customer complaints,customer preferences,and new competitors in the market.These are all examples of the ________ function of channel intermediaries.
A)communication
B)marketing
C)promotional
D)transaction
E)management

Question

Quizplus · Accepted Answer

Communication function of channel intermediaries involves transmitting market-related information between the producer and the consumer, which includes identifying customer complaints, customer preferences, and new competitors in the market. Marketing function involves promoting and selling the product, promotional function involves advertising and publicity, transaction function involves buying and selling activities, and management function involves overseeing the activities of intermediaries.

Channel Members Can Help Producers by Identifying Customer Complaints,customer Preferences,and