Which type of vertical marketing system (VMS) gives an organization more control over both supply sources and resale of its products, while at the same time increasing the organization's capital investment and its fixed costs?
A) administered
B) contractual
C) conventional
D) corporate
E) horizontal

Question

Quizplus · Accepted Answer

A corporate vertical marketing system involves a single entity, usually the manufacturer or wholesaler, owning and controlling the entire distribution channel. This gives the organization complete control over both supply sources and resale of its products, but at the same time requires a greater capital investment and fixed costs to operate.

Which Type of Vertical Marketing System (VMS) Gives an Organization