What are the three major types of vertical marketing systems?
A) corporate, contractual, and chain
B) contractual, corporate, and independent
C) corporate, contractual, and administered
D) administered, independent, and franchised
E) corporate, franchised, and conventional

Question

Quizplus · Accepted Answer

The three major types of vertical marketing systems are corporate, contractual and administered. Corporate vertical marketing systems exist when a firm owns all members of the distribution channel, while contractual vertical marketing systems depend on contractual agreements between independent firms. Administered vertical marketing systems do not rely on ownership or contracts, but rather on one member of the channel exercising dominance through its size and power. The other answer choices are either incorrect (e.g. "independent" and "franchised" are not types of vertical marketing systems) or have the types listed in the wrong order.

What Are the Three Major Types of Vertical Marketing Systems