In a ________, two or more companies at the same channel level join together for a common purpose.
A) franchise
B) corporate VMS
C) horizontal marketing system
D) multiple distribution system
E) conventional marketing system

Question

Quizplus · Accepted Answer

A horizontal marketing system involves two or more companies at the same channel level joining together for a common purpose, such as coordinating logistics or sharing marketing expenses. A franchise involves a contractual agreement where one company (the franchisor) allows another company (the franchisee) to sell its products or services under the franchisor's brand name and operating system. A corporate VMS involves a single company owning multiple levels of the distribution channel. A multiple distribution system involves a company using multiple channels to reach different customers or market segments. A conventional marketing system involves multiple independently operating companies at different channel levels working together to bring a product or service to the end consumer.

In a ________, Two or More Companies at the Same