Marketers first identify consumer needs and then provide products that satisfy those needs.This practice is referred to as ________.
A)the stakeholder orientation
B)the marketing concept
C)total quality management
D)the production orientation
E)the marketing mix

Question

Quizplus · Accepted Answer

The marketing concept is the philosophy of identifying and satisfying customer needs to achieve organizational goals. It involves conducting market research, analyzing customer preferences and behaviors, and developing products and marketing strategies that meet those needs. This approach focuses on customer satisfaction as the key to success, rather than on producing and selling products regardless of customer needs.

Marketers First Identify Consumer Needs and Then Provide Products That