Which of the following is a true statement about the four Ps of the marketing mix?
A) A decision about one of the Ps affects every other marketing-mix decision.
B) Price is always the most important of the four Ps.
C) Place is typically the least important of the four Ps.
D) The four Ps have little effect on a product's market position.
E) The four Ps are used to determine a product's target market.

Question

Quizplus · Accepted Answer

A decision about one of the Ps (product, price, place, and promotion) affects every other marketing-mix decision. For example, a change in price affects the product's perceived value and may require changes in the promotion strategy or distribution channels. Similarly, a change in product design may require adjustments in the pricing strategy or promotional tactics. Therefore, all elements of the marketing mix are interconnected and must be considered together to achieve optimal results.

Which of the Following Is a True Statement About the Four