A ________ is a desire for a particular product a consumer uses to satisfy a need in a specific way that is culturally and socially influenced.
A) benefit
B) demand
C) value
D) utility
E) want

Question

Quizplus · Accepted Answer

A want is a desire for a specific product that a consumer uses to satisfy a need, which can be influenced by cultural and social factors. The other options are not accurate descriptions of this concept. Benefit refers to the advantages provided by a product, demand reflects the quantity of a product consumers are willing and able to buy at a certain price, value represents the worth of a product in relation to its cost, and utility is the satisfaction or usefulness derived from using a product or service.

A ________ Is a Desire for a Particular Product a Consumer