For an exchange to occur, ________.
A) at least two people or organizations must be willing to make a trade, and each must have something the other wants
B) there must be one winner and one loser
C) someone must make a financial profit
D) the item that is exchanged must be a tangible product
E) time utility must be created for the purchaser
Correct Answer:
Verified
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Q14: _ is the assignment of a product's
Q15: Which of the following is a true
Q16: Marketing communication is also referred to as
Q18: The four Ps are _.
A) price, product,
Q19: Marketers first identify consumer needs and then
Q20: The _ consists of the tools an
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