________ is the assignment of a product's value, or the amount the consumer must exchange to receive the offering.
A) Promotion
B) Price
C) Benefit
D) Need
E) Utility

Question

Quizplus · Accepted Answer

Price is the assignment of a product's value or the amount the consumer must exchange to receive the offering. Promotion refers to the communication used to inform and persuade consumers. Benefit is the advantage or value consumers receive from a product. Need refers to a lack of something necessary or desired. Utility is the usefulness or satisfaction received from a product or service.

________ Is the Assignment of a Product's Value, or the Amount