A firm that focuses on a ________ orientation is likely to view the market as a homogeneous group that will be satisfied with the basic function of a product.
A)production
B)consumer
C)sustainability
D)triple-bottom-line
E)TQM

Question

Quizplus · Accepted Answer

A production orientation is focused on efficiently producing and distributing products, rather than on understanding and catering to specific consumer needs and preferences. This approach assumes that all customers have the same basic needs, and that a quality product at a low price will satisfy them.

A Firm That Focuses on a ________ Orientation Is Likely