________ maintains that marketers must satisfy customers' needs in ways that also benefit society and are profitable to the firm.
A)Value propositioning
B)Instapreneurship
C)The societal marketing concept
D)A sales orientation
E)Value chain management

Question

Quizplus · Accepted Answer

The societal marketing concept maintains that marketers must satisfy customers' needs in ways that also benefit society and are profitable to the firm. It involves considering not just the customer's wants and needs, but also the broader implications of marketing actions on society as a whole. This approach emphasizes the importance of creating value for both the customer and society, rather than simply maximizing profits or sales.

________ Maintains That Marketers Must Satisfy Customers' Needs in Ways