In-depth interviews are especially useful when the researcher wants to understand decision making at the individual level and the respondent is not influenced by others,as they may be in a focus group.

Question

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In-depth interviews allow for more individualized and personalized responses that are not influenced by group dynamics, making them ideal for understanding decision making at the individual level. Focus groups, on the other hand, rely on group interactions and may not accurately reflect individual decision making.

In-Depth Interviews Are Especially Useful When the Researcher Wants to Understand