Sue Miller,brand manager for Zippo Cat Foods,wanted to gather some information from cat food buyers.She arranged to conduct several focus groups,each conducted online with as many as 25 to 50 participants.She also wanted to interact with the focus group participants.Sue would be using which type of focus group?
A)traditional
B)nontraditional
C)covert
D)overt
E)moderated

Question

Quizplus · Accepted Answer

Nontraditional focus groups are conducted online and can include a larger number of participants, allowing for interaction with the brand manager.

Sue Miller,brand Manager for Zippo Cat Foods,wanted to Gather Some