Question 1

Which of the following best represents a field within a database?

Accepted Answer

A field within a database is a single piece of data within a record, such as customer names within a record.

Question 2

When it is determined that the research project will require primary data,secondary data should:

Accepted Answer

Secondary data should always be consulted regardless of whether primary data is needed or not. This is because secondary data can provide valuable insights and save time and resources compared to starting from scratch with primary data. However, it is important to critically evaluate and verify the credibility and relevance of the secondary data before using it in the research project.

Question 3

Micropolitan SAs can best be described as:

Accepted Answer

Micropolitan Statistical Areas (Micropolitan SAs) are defined by the Office of Management and Budget (OMB) as statistical units with at least one urban cluster populated by more than 10,000 but less than 50,000, plus adjacent territory that has a high degree of social and economic integration. This means that the urban cluster and surrounding area function as a single economic and social unit, despite not meeting the threshold for a metropolitan statistical area.

Question 4

Which of the following best describes CRM?

Accepted Answer

CRM stands for Customer Relationship Management, which refers to the use of internal databases and strategies to improve and strengthen customer relationships. It involves various practices such as analyzing customer data, targeting specific customer segments, and implementing customer service initiatives to retain and grow customer loyalty. The other options are not accurate descriptions of CRM.

Question 5

Metropolitan SAs can best be described as:

Accepted Answer

Metropolitan Statistical Areas (MSAs) are defined as having at least one urbanized area with a population of 50,000 or more, along with adjacent areas that have a high degree of social and economic integration with the core urban area.

Question 6

External secondary data may be grouped into which three sources?

Accepted Answer

The three sources of external secondary data are published data (such as books, journals, and reports), syndicated services data (which are commercial services that collect and sell data), and databases (which include online databases and public records). Choice B is not accurate, as nonpublished data is not a commonly recognized source of external secondary data. Choice C and D are not accurate as they are not recognized sources of external secondary data. Choice E is not accurate, as fields and CRMs are specific tools or components, rather than sources of external secondary data.

Question 7

Which of the following secondary data sources represents an ethical issue in terms of customer privacy issues?

Accepted Answer

Internal databases often contain sensitive customer information, and improper handling or unauthorized access can lead to privacy violations.

Question 8

Which of the following represents an application of secondary data?

Accepted Answer

All of the given options represent applications of secondary data. Using previously collected data, such as demographic information, industry reports or historical trends can aid in predicting cultural shifts, selecting a suitable location for a new business, forecasting economic trends and gathering information for corporate intelligence purposes.

Question 9

The most significant demographic group for decades has been the baby-boomer population,defined as:

Accepted Answer

Baby boomers are typically defined as those born between 1946 and 1964, following the end of World War II. This group has had a significant impact on society, culture, and the economy, and is currently entering retirement age.

Question 10

Which of the following was NOT discussed as a method of evaluating secondary data?

Accepted Answer

The availability of information to the public is not a method of evaluating the quality of secondary data. The other choices (A, C, D, E) are all critical factors in assessing the validity and usefulness of secondary data.

Question 11

A study is released that shows that a majority of Americans want to keep the penny in circulation.It is learned that the study was conducted by the zinc industry (most pennies are made with zinc).This illustrates:

Accepted Answer

The study conducted by the zinc industry may be biased since they have a vested interest in keeping the penny in circulation. This highlights the ethical issues in using secondary data as some datasets may not be objective.

Question 12

A boat manufacturer wishes to use secondary data to locate cities that may offer good market potential for its yachts.It needs cities with average incomes exceeding $75,000.However,the secondary information source found the income category of $50,000 and over.This represents:

Accepted Answer

The data source uses a different income class definition than the boat manufacturer, which can cause issues with comparability and accuracy.

Question 13

Which of the following reporting units contain BOTH Metropolitan SAs and Micropolitan SAs?

Accepted Answer

Core Based Statistical Areas (CBSAs) contain both Metropolitan Statistical Areas (MSAs) and Micropolitan Statistical Areas (µSAs). CBSAs are geographic entities defined by the U.S. Office of Management and Budget for use by federal statistical agencies in collecting, tabulating, and publishing federal statistics.

Question 14

Which of the following was NOT discussed in the text as an advantage of using secondary data?

Accepted Answer

The text did not discuss the advantage of being able to obtain secondary data in any form desired by the researcher. This may be possible in some cases, but it was not presented as a general advantage of using secondary data.

Question 15

Which type of data refers to data that have been gathered by someone other than the researcher and/or for some other purpose than the research project at hand?

Accepted Answer

Secondary data refers to data that have already been collected by someone else for another purpose, while primary data refers to data that are directly collected by the researcher specifically for their research project. Therefore, option E is the correct choice.

Question 16

________ services offer a wide variety of indexes,directories,and statistical and full-text files,all searched by the same search logic.

Accepted Answer

The answer of ________ services offer a wide variety of...

Question 17

Which of the following would be classified as a part of internal secondary data?

Accepted Answer

Internal database belongs to the company itself and is considered as internal secondary data. Option B, C, D, and E are external sources of data.

Question 18

Which type of data refers to information that is developed or gathered by the researcher specifically for the research project at hand?

Accepted Answer

Primary data is information that is directly collected or developed specifically for the research project at hand. It is often collected through methods such as surveys, interviews, or experiments. This type of data is unique to the research project and has not been previously collected or published.

Question 19

Micromarketing is possible due to:

Accepted Answer

Micromarketing is possible due to data mining and databases, as they allow for the analysis and management of large amounts of data to target specific segments of the market.

Question 20

Which of the following was NOT discussed in the text as a disadvantage of using secondary data?

Accepted Answer

The text did not discuss data being collected too quickly as a disadvantage of using secondary data.

Quiz 5: Secondary Data Packaged Information