Clay Holladay owns a chain of radio stations.The advertising time he sells to advertisers is directly related to the number of persons who are listening to each station in each radio market.Clay purchases estimates of the number of persons who listen to the different radio stations in each market from Arbitron,a marketing research firm.In every radio market Arbitron gathers the same data;the number of persons listening to every program on each station as well as their age and gender.Arbitron records this information in a database and they offer it to every person who wishes to subscribe to it for a fee.Arbitron is an example of a:
A)syndicated processing firm.
B)syndicated data services firm.
C)packaged services processing firm.
D)standardized services firm.
E)micromarketing firm.

Question

Quizplus · Accepted Answer

Arbitron is a syndicated data services firm that gathers and provides data to subscribers for a fee. They offer the same data to every person who wishes to subscribe to it.

Clay Holladay Owns a Chain of Radio Stations