Conducting a marketing research study is necessary when:
A)the product is in the decline stage of its life cycle.
B)managers require information that is available only from the marketing intelligence system of the company.
C)companies have cash-flow problems.
D)companies require additional information from the market for decision making.
E)the cost of the research is higher than the value expected from the research.

Question

Quizplus · Accepted Answer

Conducting a marketing research study is necessary when companies require additional information from the market for decision making. This can help them make informed decisions about their product/service, target market, pricing, distribution channels, and more. It can also help them identify opportunities and challenges in the market, which can be useful in developing effective marketing strategies. The other options - A, B, C, and E - are incorrect or irrelevant.

Conducting a Marketing Research Study Is Necessary When