A prescriptive research study:
A)provides information that allows the manager to best remedy the dissatisfaction.
B)describes general marketing phenomena like customer satisfaction/dissatisfaction.
C)determines the sources of dissatisfaction associated with marketing phenomena.
D)attempts to uncover the factors that cause some event.
E)mainly tests customer satisfaction levels.

Question

Quizplus · Accepted Answer

A prescriptive research study aims to provide information that can help the manager make decisions and take actions to improve a situation, such as addressing customer dissatisfaction. Choices B, C, D, and E all describe different types of research studies that may not necessarily be prescriptive in nature.

A Prescriptive Research Study