Dexter learns of a breakthrough in solar panel technology from an online science magazine.Dexter collects as much secondary information as he can on the topic of interest and comes up with some very interesting solar panel application ideas that are presently not in use but can be introduced with the help of the breakthrough technology.Dexter considers hiring a marketing research firm.In the above scenario,Dexter has:
A) identified a problem through the control process.
B) identified an opportunity.
C) identified a symptom.
D) used a hypothesis to determine the need for research.
E) realized the value of research information.
Correct Answer:
Verified
Q30: An intention to purchase is an example
Q31: A(n)_ occurs when a gap exists between
Q32: Market research becomes unnecessary when managers are:
A)aware
Q33: When a researcher is called in after
Q34: _ are routinely used in all business
Q36: Once a decision is made regarding the
Q37: Which of the following is true of
Q38: Once the decision alternatives for a problem
Q39: _ are statements that are considered true
Q40: A(n)_ should be made by a firm's
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