Which of the following best explains the role of marketing research by the 1960s?
A) Marketing research seemed to outlive its usefulness.
B) The Marketing Research Association,Inc. ,was formed and accepted all firms as members whether accredited or not.
C) The number of marketing research departments grew.
D) Few people wanted to major in marketing research.
E) Marketing research gained acceptance in organizations and was recognized as being needed for survival.
Correct Answer:
Verified
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A)vertically or
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Q4: The marketing research industry has a certification
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Q7: A research firm that uses only one
Q8: What did the Marketing Research Association do
Q9: An annual publication that lists the top
Q10: Current studies show that the health of
Q11: Who,among the following,is given credit for conducting
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