Owners/proprietors of small firms are more likely to take advantage of:

Question

Quizplus · Accepted Answer

Owners/proprietors of small firms are more likely to choose do-it-yourself research because of limited resources and budgets. They may not have the resources to hire external agencies or specialized teams, and creating ad hoc task forces or departments may not be feasible for small firms. Therefore, do-it-yourself research is a more practical option for small business owners.

Owners/proprietors of Small Firms Are More Likely to Take Advantage