Marketing research firms classified as "market segment specialists" and "field services" firms are categorized as being full-service supplier firms.

Question

Quizplus · Accepted Answer

Market segment specialists and field services firms are considered specialized supplier firms as they only provide a specific range of services within marketing research. Full-service supplier firms offer a wider range of services including market segment research, field services, data collection, analysis, and reporting.

Marketing Research Firms Classified as "Market Segment Specialists" and "Field