The American Marketing Association's definition of marketing stresses that the function of marketing should be to create sales which generate high profits for the firm.

Question

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The American Marketing Association's definition of marketing states that it is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The emphasis is on creating value for customers rather than solely focusing on generating high profits for the firm.

The American Marketing Association's Definition of Marketing Stresses That the Function