What is the major marketing objective for followers?
A)defend market position
B)develop only a niche strategy
C)attain share growth
D)start discrete price wars

Question

Quizplus · Accepted Answer

The major marketing objective for followers is to attain share growth. Followers are companies that are not market leaders but are in competition with them. Therefore, their goal is to increase their market share by offering products or services that can compete with the leader's offerings. Attaining share growth is important for followers to increase their revenue and profitability. Defending market position is more relevant for market leaders, not followers. Developing only a niche strategy is limiting and not a comprehensive marketing objective. Starting discrete price wars is not a sustainable or ethical marketing strategy.

What Is the Major Marketing Objective for Followers