When Samsung decided to withdraw from the most price-sensitive consumer electronics segments and from US discount retailers such as WalMart,it was engaging in a typical:
A)strategic withdrawal strategy
B)leapfrog strategy
C)flanker strategy
D)backward integration strategy

Question

Quizplus · Accepted Answer

Samsung's decision to withdraw from price-sensitive segments and discount retailers is a strategic withdrawal strategy, which involves focusing on higher-margin product lines and customers instead of trying to compete on price with lower-end competitors.

When Samsung Decided to Withdraw from the Most Price-Sensitive Consumer