Which strategy has a market characteristic of a relatively homogeneous market in relation to customer needs and purchase criteria?
A)fortress or position defence strategy
B)market expansion strategy
C)contraction or strategic withdrawal strategy
D)flanker strategy

Question

Quizplus · Accepted Answer

A relatively homogeneous market means there is a narrow and well-defined customer segment with similar needs and purchase criteria. In this scenario, the fortress or position defence strategy is the best choice. This strategy focuses on maintaining a strong position in the market and defending it against competitors by concentrating resources on satisfying the specific needs of this niche market. This strategy is commonly used in the technology sector, where companies fiercely guard their intellectual property and customer relationships.

Which Strategy Has a Market Characteristic of a Relatively Homogeneous