Which of the following statements is associated with the fortress strategy?
A)leader develops a strong position when potential customers have relatively homogeneous needs
B)leader develops a second brand to compete directly against the challenger's offering
C)leader changes the marketing program before a suspected competitive challenge occurs
D)leader defends its relative market share by expanding into a number of market segments

Question

Quizplus · Accepted Answer

The fortress strategy is associated with developing a strong position in a relatively homogeneous market. The goal of this strategy is to build a stronghold in a specific market segment to withstand any potential competitive threats. Therefore, option A best describes the fortress strategy. Option B describes the flanker strategy, option C describes the pre-emptive strategy, and option D describes the diversification strategy.

Which of the Following Statements Is Associated with the Fortress