When growth in the personal computer (PC) market slumped in 2000 due to the dot-com crash and other factors,Dell Computer decided to:
A) launch a brutal price war aimed at taking more business away from competitors
B) invest heavily in research and development in order to compete in new markets
C) launch a superior customer service program aimed at capturing customers from competing firms in the computer industry
D) invest heavily in TV advertising to convince consumers of the benefits of using computers
Correct Answer:
Verified
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