More competitors,fragmenting market segments and the threat of product innovation are the three factors that make maintaining an early lead in relative market share very difficult for market leaders.

Question

Quizplus · Accepted Answer

Added to this is the continuing need for investment to finance growth, likely negative cash flows and the need for the firm to maintain its current share position by continuing to grow its sales volume at a rate at equal to that of the overall market.

More Competitors,fragmenting Market Segments and the Threat of Product Innovation