When BMW rolled out the Mini Cooper it targeted younger and less affluent customers and instead of using TV commercials its ad agency put giant rubbish bins and pay phones in airports,and hung Mini billboards beside them reading,'makes everything else seem a little too big'.This is an example of a guerrilla attack.

Question

Quizplus · Accepted Answer

A challenger can choose from a variety of means for carrying out guerrilla attacks that can be implemented quickly, particularly short-term price reductions through sales promotion campaigns and local advertising blitzes that can target specific customer groups in limited geographic areas.

When BMW Rolled Out the Mini Cooper It Targeted Younger