All of the following are true of firms adopting the niche penetration marketing strategy except:
A) It is appropriate when a number of different benefit segments are present in the new market.
B) It is attractive when only a few barriers to the entry of major competitors exist.
C) It is appropriate when the new market for the new product is more fragmented than expected.
D) It is appropriate when the product category is likely to experience positive network effects.
Correct Answer:
Verified
Q1: Pioneers that are able to maintain their
Q2: _ is the simplest way to enter
Q3: Which of the following observations about pioneering
Q4: Identify the firm characteristic of mass-market penetration
Q5: The shake-out stage in a product life
Q7: Economists have noted how the value of
Q8: What is true of the introductory stage
Q9: Pioneering firms often have distribution advantages over
Q10: These items may be moderately new to
Q11: To establish a foothold in a future
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