Pioneering firms often have distribution advantages over follower firms because:
A) Distributors are wary of the high switching costs for end-consumers.
B) Distributors are often reluctant to take on second or third brands.
C) Distributors are can never enjoy the positive network effect.
D) Follower firms are typically stuck in the middle.
Correct Answer:
Verified
Q4: Identify the firm characteristic of mass-market penetration
Q5: The shake-out stage in a product life
Q6: All of the following are true of
Q7: Economists have noted how the value of
Q8: What is true of the introductory stage
Q10: These items may be moderately new to
Q11: To establish a foothold in a future
Q12: Which of the following marketing programs is
Q13: _ is designed to obtain as much
Q14: Identify an advantage of follower strategies.
A)influencing consumer
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